Monday, April 6, 2009

Seven Ways to Market My Company

1. Because my company is in the sports industry, I believe that it would be advantageous for me to advertise at various sporting events. Many stadiums have advertisements right on the field viewable to both those at the game and those watching on television. Considering the amount of people who watch these events - especially the major ones - this would be a great way of getting the word out about my company. 

2. I always see advertisements for gyms or sports nutrition drinks that have professional athletes promoting a product. If I were able to find a respectable athlete - free of gun possession and steroid charges - then I could have them promote my camps in commercials, billboards, etc. 

3. Considering that the majority of those who will attend my camps with be high school aged students. I believe that it would be great to advertise at high schools across the country. This would get the word out to those interested in attending and working at my camps. 

4. As annoying as web advertisements are. They can be very effective. I would like to have advertisements on the Internet on many websites relating to sports. 

5. Many go online to look for camps for their children over the summer. When they do this many websites will compile links to websites of many different camps. I would like to get my name on as many of those sites as possible. 

6. Another way I can utilize athletes is during their events. Many marathon runners will wear advertisements for sponsors on their jerseys while they run. This will be a great opportunity to let other athletes know about my camps. 

7. Lastly sponsoring a charity event is a great way to let others know about my camps while giving them a good name and showing our dedication to the community.